Marketing has followed its audience to the internet which has fundamentally changed the practices, strategies and methods of the profession. While traditional marketing, or offline activities, still hold a place, digital marketing is now the default. It is an innovative and dynamic landscape that requires marketing professionals to keep abreast of an evolving digital landscape. Thankfully, there is plenty of help online. Here is a good place to start whether you are are new to digital marketing or ready to dig deeper.
Everything you need to know about:
Digital Marketing
Explainer
A Guide to Digital Marketing
Trends
Alex Cattoni walks us through five digital marketing trends in 2022 along with useful tips and sage advice for each.
A Guide to Digital Marketing
There are people online right now who would like to know about your business. To begin, you don't have to be an expert and you don’t have to spend a lot of money to generate interest in your website and business, but you will have to learn the basics and create a considered strategy to be competitive.
8 Innovative & Inspiring Examples of Augmented Reality in Marketing
For now, augmented reality (AR) is still largely a novelty. Its newness alone contributes to its ability to surpass print, online, and television advertisements in terms of shock-factor. Reports suggest that AR can capture people’s attention for over 85 seconds, increase interaction rates by 20 percent, and improve click-through rates to purchase by 33 percent.
Digital Marketing Trends for 2022
MIT Sloane researchers share their top tips for digital marketing. They also share an e-book from the 2022 MIT Chief Marketing Officer Summit. The top message to marketing executives: "Add data, analytics, and algorithms to better reach socially-linked modern consumers".
The end of cookies
In 2020 Google announced that it plans to phase our third-park cookies in its Chrome browser. This article explains why Google made the decision, what it means to advertisers and how companies that relied on third-party data can adapt to the new landscape.
8 Innovative & Inspiring Examples of Augmented Reality in Marketing
For now, augmented reality (AR) is still largely a novelty. Its newness alone contributes to its ability to surpass print, online, and television advertisements in terms of shock-factor. Reports suggest that AR can capture people’s attention for over 85 seconds, increase interaction rates by 20 percent, and improve click-through rates to purchase by 33 percent.
Marketing Automation Explanation
Marketing automation is the process of utilising technology to streamline marketing efforts and make them more effective. It uses a single automation platform to manage every aspect of every campaign from the same place, including but not limited to email and social media marketing, mobile messaging, and managing ads.