Because digital transformation will look different for every company – and even different departments within the same company – it can be hard to find one definition that applies to all. In general terms, digital transformation is the integration of digital technology into all areas of a business, fundamentally changing how it operates and delivers value to customers. It’s also a cultural change that requires organisations to continually challenge the status quo, experiment, and get comfortable with unknowns. It is not as scary as it sounds.