The up swell in the use of digital applications means that businesses, knowingly or unknowingly, have access to huge amounts of data. This data can tell you a great deal about how your business operates and how existing and potential customers interact with you. Understanding your data can deliver significant business benefits, such as understanding how costs can be reduced, revenue increased and how to enhance your customer’s experience. The tools and resources in this toolkit will help you to use data to elevate your business performance.