The up swell in the use of digital applications means that businesses, knowingly or unknowingly, have access to huge amounts of data. This data can tell you a great deal about how your business operates and how existing and potential customers interact with you. Understanding your data can deliver significant business benefits, such as understanding how costs can be reduced, revenue increased and how to enhance your customer’s experience. The tools and resources in this toolkit will help you to use data to elevate your business performance.
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The up swell in the use of digital applications means that small businesses, knowingly or unknowingly, have access to huge amounts of data. This guide will help you to understand how you can use data to drive performance.
Big data for small business for dummies: Cheat Sheet
Big Data for Small Business for Dummies provides a comprehensive yet simple guide to getting the best out of data. The article demystifies the jargon, outlines the key skills required, explains how to use data to guide decisions and provides a ten step process for you to follow.
Top data visualisation tools for business professionals
This article from the Harvard Business Review provides an overview of what data visualisation is and why it's important, along with a list of some of the top data visualisation tools available to business.
How Star Cutouts are using data as a blueprint for growth
MadeSmarter presents a case study on how Star Cutouts, a manufacturer of life-size cardboard cut-outs of celebrities, are driving growth after investing in software which is helping them to improve its speed and accuracy in reacting to trends.
What are artificial intelligence and big data?
This video from the World Economic Forum explores how big data analysis could transform the way we live and work, the benefits and opportunities it presents as well as some of the issues and risks.
Real life examples of true data driven innovation
Idea Drop presents an insight into real life examples of how businesses have used data to drive innovation. The range of practical examples help to illustrate how businesses have used data to create new systems, processes and products.