This section brings together all of the inspirational and informative content available across this Online Digital Technology Resource site. The content can be filtered by Technology Area, Sector, and Type, or any combination of these, to help you find the information you’re looking for.
High-voltage digital sales
Digital sales requires collaboration between sales, marketing and after sales departments, along with the adoption of new digital tools. Watch to find out what ‘mature digital sales’ looks like
Social Media Playbook
This detailed guidebook written by the UK Government Digital Service is aimed at other government departments, but offers useful insights, tips and information on social media marketing that can benefit businesses as well.
The end of cookies
In 2020 Google announced that it plans to phase our third-park cookies in its Chrome browser. This article explains why Google made the decision, what it means to advertisers and how companies that relied on third-party data can adapt to the new landscape.
Intro to Digital Marketing
This 6-minute video introduces the main concepts of digital marketing and the different channels used in digital marketing.
What is digital marketing?
In this 37-minute video, Simplilearn takes a deeper dive into the definition of digital marketing and why it is important, as well as marketing channels and the customer lifecycle.
Digital Marketing Trends for 2022
MIT Sloane researchers share their top tips for digital marketing. They also share an e-book from the 2022 MIT Chief Marketing Officer Summit. The top message to marketing executives: “Add data, analytics, and algorithms to better reach socially-linked modern consumers”.
Will accountants be replaced by AI?
All the way back in 2013, a study conducted by Oxford University and Deloitte stated that accountants have a 95% chance of losing their jobs to robots. Since then, the discussion of whether automation and AI will take over has become more nuanced and realistic, as explained in this more optimistic take by The Brookings Institute, which predicts that accounting, and other jobs that require higher levels of education, will be safe.
‘Stand still’ and stop trying to be everything to everyone when it comes to accounting technology
Neil Robertson, executive chairman of Compleat Software, explains why ‘don’t panic’ is the best approach for accountants looking to update their systems.
57 critical accounting software statistics
To better understand the current state of the accounting software industry, Finances Online compiled data and reports on accounting in general and accounting software statistics in particular. The article also discusses the pros and cons of businesses adopting cloud accounting technology and its impact on productivity and efficiency.
Digital transformation in finance functions
This report provides insight into how digital transformation is being managed in practice across a range of different business settings, and highlights pertinent considerations for leaders undertaking their own transformation projects, from both UK and ASEAN perspectives.
Automation and AI in HR
In a survey conducted by the US Society for Human Resources Management, 25% of companies use some form of automation or AI to support HR functions. Here, they share the results of the survey. Some say this number will grow as companies continue to adopt emerging technologies and the HR industry receives increased backing to develop more innovative solutions.
How digital tools can support employee mental health post lockdown
A quarter of UK employees feel their mental health has suffered during lockdown and yet only 3% admitted to asking for help from their employer (BioBeats 20) In this article digital health provider BioBeats shares insights into new solutions that are transforming the workplace wellbeing market.