This authoritative article aims to answer some of the common questions around digital transformation and provide clarity, specifically to CIOs and IT leaders, including lessons learned from peers and digital transformation experts.
Customers, particularly millennials, have come to expect the choice, speed and convenience of ecommerce. Businesses both small and large now face a decision: either join the ecommerce revolution by offering an online option or risk losing potential customers to those who do. Here we explain the different types of ecommerce and software platforms.
Powerful, efficient, flexible and cost efficient, cloud accounting is now the default for businesses big and small. Here we explain what it is and how it works.
There are three main types of HR software that you should be familiar with before choosing which is best for your business. Their names are similar with similar acronyms which can make distinguishing among them rather confusing. Here we explain each.
There are people online right now who would like to know about your business. To begin, you don’t have to be an expert and you don’t have to spend a lot of money to generate interest in your website and business, but you will have to learn the basics and create a considered strategy to be competitive.
If you don’t want to create your own ecommerce website to sell your product or service, you can tap into the enormous customer bases of third-party online marketplace like Amazon, eBay or Etsy. We explain the the pros and cons of each.
The digital world is full of jargon and even more confusing acronyms. To put you at ease and help you get started, we defined a few of the most essential terms in ecommerce.
Consultancy firm Wunderman Thompson polled 31,000 consumers across 18 international markets, to gain insight into “what consumers want from their digital shopping experience and what retailers and brands must deliver to win online.” This link takes you to highlights and a short video on the results. You will have to register to receive the full report and executive summary, with no charge.
Digital sales requires collaboration between sales, marketing and after sales departments, along with the adoption of new digital tools. Watch to find out what ‘mature digital sales’ looks like
This 6-minute video introduces the main concepts of digital marketing and the different channels used in digital marketing.
In this 37-minute video, Simplilearn takes a deeper dive into the definition of digital marketing and why it is important, as well as marketing channels and the customer lifecycle.
Technology can help employers engage talent but HR leaders need to be able to build the business case for investments in technology, convincing senior leaders and others that these investments make sense and will pay off in measurable ways.
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